P&G Beauty has announced the launch of Reverse by Zirh. Reverse has a dual action formula designed to instantly transform the surface look of pores, fine lines, and wrinkles, while continuing to moisturize and firm the skin, diminishing lines &=and wrinkles over time.

Reverse is a dual phase serum designed specifically for men that goes beyond traditional creams to deliver potent anti-aging results without heaviness. The blue helix at the core delivers soft-focus particles that instantly transform surface textures like lines, wrinkles, and pores, while the cooling vitamin and penta-peptide clear gel floods the skin barrier to firm it from below the surface, for younger looking skin over time.

Reverse consists of four key ingredients:

1. Niacinamide: Skin active that promotes a healthy skin barrier to reduce the appearance of fine lines and wrinkles.
2. Silicone Elastomer: Soft-focus particles that fill in surface texture to leave skin looking immediately smoother and younger.
3. Glycerine: A powerful moisturizer that binds water into upper layers of the skin and provides long lasting hydration.
4. Penta-peptide: Deep moisturization that enables the skin’s natural collagen production process to be effective. Clinically proven to reduce the appearance of wrinkles and improve the look of aging skin.